🎙️ The Man You Must Become | You Can’t Prepare for It, But I Can Be Prepared
Guest: Jay Cohen — Entrepreneur, Strategist, Legacy Builder
Tagline: While you can’t control when life ends, you can control what you leave behind.

📝 In this raw and insightful episode of Legacy Talks, Jason Brown sits down with entrepreneur and strategist Jay Cohen to unpack the emotional and financial realities of legacy planning—especially when you’ve come from nothing. Jay shares his journey from scarcity to security, revealing what it looks like to take responsibility for your absence before it happens.

Together, they explore how communication in marriage, early financial planning, trusts, and life insurance can create a legacy that outlives you. This conversation is for the man who feels unprepared, overwhelmed, or unsure where to begin. Because while you can’t prepare for when death comes, you can be prepared for what your family faces after.

✨ What You’ll Learn:
🙏 Facing the reality of death and why legacy can’t wait (00:00–04:10)
🔥 From scarcity to strategy: Jay’s journey to financial stewardship (00:53–07:08)
📖 Why preparation is one of the greatest acts of love (04:10–04:51)
💍 How couples can align financially through communication and clarity (23:52–29:14)
⚰️ Why you can’t control the moment—but you can control what you leave behind (20:09–22:53)
🏠 The power of trusts, asset protection, and life insurance in generational wealth (07:08–17:39)
⛪ How loss, faith, and responsibility shape the way we plan for the future (22:53–25:04)
✝️ Why legacy isn’t just about assets—but memory, love, and values (32:35–38:05)

💬 Notable Quotes:
✨ "You need to take and put it into a trust."
✨ "You can't plan until something happens."
✨ "You have to diversify out."
✨ "Preparation is one of the greatest acts of love."

⏱️ Chapters:
00:00 – Facing the Reality of Death
00:53 – From Scarcity to Strategy
04:10 – The Importance of Preparation
04:51 – Building a Legacy
07:08 – The Role of Trusts in Legacy Planning
11:26 – Understanding Asset Protection
15:38 – Life Insurance and Wealth Management
17:39 – Starting Early: The Myths of Legacy Planning
20:09 – Teaching Future Generations
22:53 – The Impact of Loss on Legacy Planning
23:52 – Empowering Partnerships: Building a Supportive Relationship
25:04 – Legacy Planning: Preparing for the Future
27:05 – Effective Communication: Household Meetings and Financial Alignment
28:33 – Finding the Right Partner: The Key to Success
28:59 – Confronting Pride: The Importance of Open Conversations
29:14 – Consistency in Conversations: The Importance of Regular Check-ins
32:35 – The Emotional Toll of Financial Stability
36:47 – Legacy Building: Preparing for the Future
38:05 – Creating a Lasting Legacy: How to Be Remembered

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📺 Watch my other videos 📺

🎬 When What If Happens – The Podcast That Prepares You for Life’s Inevitable Moments
• https://youtu.be/2tmDXM08QsM

🎬 Why I Created The Legacy Deck | A Message From Jason Brown
• https://www.youtube.com/watch?v=WBbLFmVFMi0

🎬 The Men You Must Become | Episode 4: Even Jesus Had a Will
• https://www.youtube.com/watch?v=DBoPNH5JKQU

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⚠️ “DISCLAIMER” ⚠️

This video is for educational and inspirational purposes based on Christian faith and biblical teachings. It reflects the personal experiences and perspectives of the guest and host. Viewers are encouraged to seek guidance from God, spiritual leaders, and personal reflection in applying these teachings.

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